We get plasterers to page one of Google Maps and into ChatGPT recommendations using our proven 7-phase system. 31 deliverables. Every client. Select your town below to see your local opportunity.
Trade accreditation: Federation of Plastering & Drywall Contractors, we make sure your credentials are structured-data marked up and prominently displayed on every page.
Kevin Potter's complete Tradesman Local SEO system, applied to your specific trade, your town, your competition.
We identify your 15–20 highest-intent 'plasterer near me' keywords plus 20–25 sub-service variants. We run a competitor gap analysis and find 3–5 quick wins, keywords where you can rank within 30–60 days.
Full GBP setup: primary category, all 9 additional categories, 30–40 specific services listed, a 750-character keyword-rich description, 8 product listings, and 52 weekly posts written and scheduled for the year.
We build or optimise your website with all 8 GBP consistency signals. Homepage, category pages, and your top 3 service pages written in full (550–750 words each), all targeting 'plasterer near me in [your town]' variants.
Post-job text templates, 48-hour follow-up email, on-site verbal script, invoice footer text, 11 review response templates (5-star, 4-star, and negative), plus a weekly review tracker. Reviews = 20% of local pack ranking.
15–20 FAQ questions researched for your trade and town. Top 3 written as full 400–600 word supporting pages. Geographic content plan for your 5 highest-opportunity surrounding areas.
20+ specific link opportunities: Chambers of Commerce, Federation of Plastering & Drywall Contractors directories, local sponsorship, complementary business partnerships, local press. Outreach email templates and 3 versions of your citation description.
90-day milestone plan, repeating monthly process, and a plain-English client report template. Month 3+ runs on a decision rule: below ranking threshold = topical FAQ pages. At threshold = geographic landmark pages.
Monthly "near me" search volumes for plasterers in each area, scaled by population and local search density.
Your town not listed? We cover the whole UK.