By Kevin Potter · 20 February 2026, 97% of customers search online before hiring a local business. If you're not on page one, you're invisible. Here's what changed in 2026 and what to do about it.
By Kevin Potter · Potter Gold Digital
Industry research shows 97% of consumers now go online to find local services. Businesses on page one of Google receive 95% of all clicks. If you're on page two, you might as well not exist.
In 2026, it's not just Google's blue links. Google AI Overviews appear in nearly half of all UK searches. Customers are also asking ChatGPT, Siri and Alexa for recommendations, which is why AI search optimisation (GEO) has become essential alongside local SEO.
When someone types "painter in Leeds" or "emergency plumber Birmingham" into Google, local SEO determines which businesses appear at the top. It involves optimising your Google Business Profile, building local citations, targeting "near me" keywords, and making sure your website converts visitors into enquiries.
Just 5 customers a day searching for your trade = 150 potential customers a month calling your competitors. At an average job value of £500, that's £75,000 a month in potential revenue you're missing. Even capturing 10% means £7,500 extra per month.
Our Local SEO plan starts at £299/month and includes a free custom website worth up to £10,000. We handle everything so you can focus on your trade. See our current special offer →
Free "near me" keyword report for your trade and town, within 24 hours. No obligation.