UK SEO & AI Search Agency

Potter Gold Digital

Get Found on Google.
Get Found on ChatGPT.
Get More Customers.

Potter Gold Digital is a UK SEO and AI search agency.

We help tradespeople and local businesses get found on Google, Google Maps and ChatGPT.

Local SEO, AI search optimisation, and free custom websites.

No jargon. No fluff. Just more leads.

📞 01902 961078  Mon–Sat 8am–6pm

165K
"plumber near me" searches every month in the UK
76%
of "near me" searches result in a call within 24 hours
44%
of all clicks go to the #1 Google Maps result
800M+
monthly ChatGPT users recommending local trades
🏆
One trade per town · Free website · From £299/mo
Territory exclusivity. Free custom website. Cancel after minimum term.

Want to see what your trade in your town is actually worth in £? Open the earnings calculator →

One Trade Per Town · Territory Exclusive Trusted by UK Trades Google Business Profile Specialists AI Search (GEO) Optimisation Free Custom Website Included Website Yours Free After 12 Months
Who We Help

Built for Every UK Trade & Local Business

Whether you're a sole trader or a growing local company, we specialise in getting businesses like yours found.

🔧

Plumbers

165K near me/mo

🏗️

Builders

60K near me/mo

🎨

Painters

49K near me/mo

Electricians

90K near me/mo

🚚

Removals

74K near me/mo

🌿

Landscapers

33K near me/mo

🧹

Cleaners

27K near me/mo

🚪

Window & Door

8K near me/mo

❄️

HVAC

18K near me/mo

🔑

Locksmiths

40K near me/mo

🏠

Roofers

22K near me/mo

🚿

Bathroom Fitters

12K near me/mo

🔥

Gas Engineers

18K near me/mo

🔨

Carpenters

15K near me/mo

🧱

Plasterers

12K near me/mo

🏗

Scaffolders

5K near me/mo

📐

Architects

14K near me/mo

The Problem

Your Competitors Are Already Winning "Near Me" Searches. Are You?

165,000 people a month search "plumber near me" in the UK. 90,000 search "electrician near me". 74,000 search "removal company near me". These are buyers ready to call right now, and 76% do so within 24 hours.

Google AI Overviews now appear on up to 30% of searches. ChatGPT processes over 1 billion queries daily. If AI doesn't know you exist, you're invisible to half your potential customers.

We fix that.

Google Maps, "plumber near me" (165K/mo UK)

⭐⭐⭐⭐⭐ Smith & Sons Plumbing – Birmingham

Same-day callouts · 47 reviews · Gas Safe registered

⭐⭐⭐⭐ Elite Plumbers Birmingham

Boiler repairs, leaks, full installations

Your Business

Not found on page 1...
ChatGPT answer

"For a plumber in Birmingham, I'd recommend Smith & Sons Plumbing, highly rated for emergency callouts and boiler work, with over 47 Google reviews..."

Without AI search optimisation, ChatGPT will never mention your business.

Our Services

Everything You Need to Rank for "Near Me" Searches

Click any service to learn exactly what we do and how it works for your type of business.

🔍

Local SEO

Rank for "plumber near me", "builder near me" and every trade "near me" search in your area. GBP, on-page SEO, reviews, the full system. Includes a free custom website.

🤖

AI Search (GEO)

Get recommended by 50+ AI engines, ChatGPT, Claude, Perplexity & more, when customers ask "find me a plumber near me". 800M+ weekly ChatGPT users. LLM citations included.

📄

LLM Citations

Get your business cited and referenced across AI platforms at scale. Builds the brand authority AI models rely on.

🔗

Backlinks

Trade body links (Gas Safe, FMB, Checkatrade), local press & Chamber of Commerce listings. See our full backlink strategy.

Pricing

Simple Plans. No Hidden Fees.

Every plan targets "near me" keywords from day one. Free website included. Cancel with 30 days notice after minimum term.

Starter
Local SEO
£299/mo

Rank for "[trade] near me" in one town or city. Sole traders & small teams: plumbers, electricians, painters, locksmiths, cleaners.

  • GBP full optimisation
  • Local keyword targeting
  • On-page SEO & schema
  • Monthly report

No website yet? See our free website special offer →

Most Popular
Regional SEO
£750/mo

For businesses covering multiple towns or a county area.

  • Everything in Local
  • 25–30 service pages
  • 5 geographic pages
  • Competitor gap analysis
  • Priority support

No website yet? See our free website special offer →

Best Value
National + GEO
£1,600/mo

Full Google & AI search domination.

  • Everything in Regional
  • AI Search (GEO)
  • LLM citations
  • Brand backlinks & PR
  • Dedicated account manager

No website yet? See our free website special offer →

GEO add-on available on any plan · Local £200/mo · Regional £350/mo ·

Client Results

What Our Clients Say

★★★★★

"We ranked for 'painter near me' in Birmingham within 8 weeks. Within 3 months we were getting 4–5 new enquiries a week from Google Maps alone. The website looks more professional than ones I've paid thousands for."

Dave Reynolds
Painter & Decorator, Birmingham
★★★★★

"My phone rings every day, people searching 'emergency plumber near me Manchester' are finding us first. I was sceptical about SEO but the results speak for themselves. Best investment I've ever made."

Sarah Mitchell
Plumber, Manchester
★★★★★

"We're now showing up in ChatGPT results too, it's bringing in a whole new type of customer. They delivered exactly what they promised, in plain English."

James Cooper
Builder, Leeds
★★★★★

"Our removal company went from page 3 to the top of Google Maps in 8 weeks. We're fully booked most weekends now. Worth every penny."

Mark & Lisa Brennan
Removal Company, Bristol
★★★★★

"As a window cleaning company we never thought SEO was for us. Now we rank for every postcode we cover. The monthly reports show exactly where each lead came from."

Tony Hargreaves
Window & Gutter Cleaning, Sheffield
★★★★★

"Our landscaping business used to rely entirely on word of mouth. Now 60% of enquiries come from Google and ChatGPT. Nobody else in our area is doing AI search yet."

Claire & Rob Denton
Landscaping, Cheshire
Latest Insights

From the Blog

AI SEARCH · 2026 133K ChatGPT 37K Googlebot 14K Claude 3.6x CHATGPT vs GOOGLEBOT Are you in the AI search results? SOURCE: 24.4M REQUEST ANALYSIS · 2026
AI Search · UK Trades · 2026
ChatGPT Now Crawls Your Site 3.6x More Than Google. Here Is Why That Matters.

24.4 million crawler requests just got analysed.

AI now drives 78% of all bot traffic to UK websites.

What every UK tradesperson needs to do this month.

Kevin Potter · 8 May 2026 · 9 min read
CHECKATRADE vs PGD · 2026 CHECKATRADE £2,400 to £4,440 / yr Shared leads No asset POTTER GOLD DIGITAL £3,588 all in / yr Direct exclusive leads + £10k website you keep Stop renting leads. Start owning customers. REAL CRM DATA · 7 UK TOWNS
Checkatrade Alternative · May 2026
The Checkatrade Alternative: Stop Renting Leads, Start Owning Customers

Checkatrade costs £2,400 to £4,440 a year for shared leads.

Potter Gold Digital costs £3,588 a year for direct, exclusive ones.

Trade-by-trade cost-per-lead breakdown.

Kevin Potter · 7 May 2026 · 9 min read
PGD ORIGINAL RESEARCH · MAY 2026£6.4MUNCLAIMED ANNUAL REVENUE135tradespeople11UK towns34,190searches lost
Original Research · May 2026
The £6.4M UK Trade Lead Black Hole: 11 Towns, 135 Tradespeople, Zero Websites

We audited 135 UK tradespeople with no website.

£6.4 million a year going to competitors.

What the data actually shows.

Kevin Potter · 4 May 2026 · 9 min read
UK TRADESPEOPLE · GOOGLE MAPS90%INVISIBLE44%no GBP67%no reviews59%no photos
Google Maps · UK Trades
Why 90% of UK Tradespeople Are Invisible on Google Maps (5-Step Fix)

90% of UK tradespeople have a GBP problem.

44% no profile, 67% zero reviews, 59% no photos.

The 5-step fix takes one afternoon.

Kevin Potter · 5 May 2026 · 9 min read
Free to get started

Ready to Win "Near Me" Searches & Get More Customers?

Every plan includes a free custom website. Live within 7 days. Cancel with 30 days notice after minimum term.