Potter Gold Digital

What Google Discover's freshness rules mean for a plumber's content plan.

Emergency vs planned searches, and current Local, Regional and National SEO + GEO pricing.

Which one your business should buy first, and when to add the other.

Current Local, Regional and National SEO + GEO pricing explained.

What Google Discover's freshness rules mean for choosing one.

What a proper local SEO agency UK should deliver, and what it costs.

The nine-stage pipeline behind every Discover card.

Publisher blocks, freshness windows and what it means for AI visibility.

AI visibility searches grew from 143 to 1,138 a month in a year.

What the keyword data means for UK trades in 2026.

Searches for AI SEO agency UK are up sharply this year.

What AI SEO, GEO and AEO actually mean, and what they should cost.

ChatGPT checks schema, directories and reviews before it recommends anyone.

The 4-step blueprint to get your trade business listed and cited.

Google now cites two or three named trades instead of ten blue links.

How roofers, builders and plumbers across the North win that citation.

Homeowners ask AI a full question, and get two or three names back.

The 4 steps to get your trade business featured in the answer.

Homeowners now ask AI a full question instead of typing a keyword.

How trades from Wolverhampton to Carlisle get cited in the answer.

A website, a Google Business Profile and a clear strategy.

What each one does on its own, and why they work far better together.

ChatGPT crawls UK trade sites 3.6 times more than Googlebot, yet 90% of tradespeople are invisible to it.

The four pillars of AI recommendation, and how to close the gap.

AI can write code and answer emails in seconds, but it cannot fix a burst pipe.

Why demand for UK trades is about to boom, and how to own your local market.

Checkatrade, MyBuilder and Rated People sell the same lead to several tradesmen at once.

The real cost of renting your reputation, and the case for owning it instead.

The best tradesman in town does not always get the job. The most visible one does.

The cold, hard truth about local SEO and AI search in 2026.

Millions of people now ask ChatGPT and Gemini for recommendations instead of browsing Google results.

If AI cannot find your business, you are invisible to a growing share of customers.

UK tradespeople with a website win 21 more jobs a year on average.

That is worth £16,590.

Here is the proof, and what to do about it.

Why some local businesses get mentioned by ChatGPT while others stay invisible, and what business owners can fix first.

The early patterns from AI visibility work: what AI systems can see, what they miss and why many local sites are weaker than owners realise.

How AI Search Visibility connects with Lichfield SEO, local reputation and the way business owners now get recommended online.

Why Darlington businesses need to think beyond rankings and build visibility in both Google and ChatGPT.

A practical guide to whether a local business should invest in SEO, AI Search Visibility or both.

What Lichfield businesses should expect from an SEO agency, what matters, what to avoid and why rankings take more than a few page edits.

Why Darlington businesses struggle to reach page one and what to fix before paying for more content, more backlinks or another website redesign.

A practical SEO guide for plasterers who want more quote requests from Google without relying only on word of mouth, directories or paid leads.

The practical signals that help AI engines understand, trust and recommend your business.

Why some competitors appear in AI answers while stronger businesses stay invisible.

A plain English guide to what AI visibility does, what SEO does and when you need both.

The phrase sounds like marketing.

It is not.

It is a specific technical and editorial standard.

Half the SEO advice you read is from 2019.

Four pillars ranked by actual impact.

Plus the dead tactics still taking money.

24.4 million crawler requests just got analysed.

AI now drives 78% of all bot traffic to UK websites.

What every UK tradesperson needs to do this month.

Checkatrade costs £2,400 to £4,440 a year for shared leads.

Potter Gold Digital costs £3,588 a year for direct, exclusive ones.

Trade-by-trade cost-per-lead breakdown.

We audited 135 UK tradespeople with no website.

£6.4 million a year going to competitors.

What the data actually shows.

90% of UK tradespeople have a GBP problem.

44% no profile, 67% zero reviews, 59% no photos.

The 5-step fix takes one afternoon.