UK SEO & AI Search Agency

Potter Gold Digital

UK SEO & AI Search Agency for Trades & Local Businesses

Get Found on Google.
Get Found on ChatGPT.
Get More Customers.

Potter Gold Digital is a UK SEO and AI search agency.

We help tradespeople and local businesses get found on Google, Google Maps and ChatGPT.

Local SEO, AI search optimisation, and free SEO and AI search ready websites.

No jargon. No fluff. Just more leads.

📞 01902 961078  Mon–Sat 8am–6pm

165K
"plumber near me" searches every month in the UK
76%
of "near me" searches result in a call within 24 hours
44%
of all clicks go to the #1 Google Maps result
800M+
monthly ChatGPT users recommending local trades
🏆
One trade per town · SEO & AI-ready site · From £299/mo
Territory exclusivity. Free SEO and AI search ready website. Cancel after minimum term.

Want to see what your trade in your town is actually worth in £? Open the earnings calculator →

One Trade Per Town · Territory Exclusive Trusted by UK Trades Google Business Profile Specialists AI Search (GEO) Optimisation Free SEO & AI Search Ready Website Included Website Yours Free After 12 Months
Who We Help

Built for Every UK Trade & Local Business

Whether you're a sole trader or a growing local company, we specialise in getting businesses like yours found.

🔧

Plumbers

165K near me/mo

🏗️

Builders

60K near me/mo

🎨

Painters

49K near me/mo

⚡

Electricians

90K near me/mo

🚚

Removals

74K near me/mo

🌿

Landscapers

33K near me/mo

🧹

Cleaners

27K near me/mo

🚪

Window & Door

8K near me/mo

❄️

HVAC

18K near me/mo

🔑

Locksmiths

40K near me/mo

🏠

Roofers

22K near me/mo

🚿

Bathroom Fitters

12K near me/mo

🔥

Gas Engineers

18K near me/mo

🔨

Carpenters

15K near me/mo

🧱

Plasterers

12K near me/mo

🏗

Scaffolders

5K near me/mo

📐

Architects

14K near me/mo

The Problem

Your Competitors Are Already Winning "Near Me" Searches. Are You?

165,000 people a month search "plumber near me" in the UK. 90,000 search "electrician near me". 74,000 search "removal company near me". These are buyers ready to call right now, and 76% do so within 24 hours.

Google AI Overviews now appear on up to 30% of searches. ChatGPT processes over 1 billion queries daily. If AI doesn't know you exist, you're invisible to half your potential customers.

We fix that.

Google Maps, "plumber near me" (165K/mo UK)

⭐⭐⭐⭐⭐ Smith & Sons Plumbing – Birmingham

Same-day callouts · 47 reviews · Gas Safe registered

⭐⭐⭐⭐ Elite Plumbers Birmingham

Boiler repairs, leaks, full installations

Your Business

Not found on page 1...
ChatGPT answer

"For a plumber in Birmingham, I'd recommend Smith & Sons Plumbing, highly rated for emergency callouts and boiler work, with over 47 Google reviews..."

Without AI search optimisation, ChatGPT will never mention your business.

Our Services

Everything You Need to Rank for "Near Me" Searches

Click any service to learn exactly what we do and how it works for your type of business.

🔍

Local SEO

Rank for "plumber near me", "builder near me" and every trade "near me" search in your area.

GBP, on-page SEO, reviews, the full system.

Includes a free SEO and AI search ready website.

Learn more →
🤖

AI Search (GEO)

Get recommended by 50+ AI engines, ChatGPT, Claude, Perplexity & more, when customers ask "find me a plumber near me". 800M+ weekly ChatGPT users. LLM citations included.

Learn more →
📄

LLM Citations

Get your business cited and referenced across AI platforms at scale. Builds the brand authority AI models rely on.

Learn more →
🔗

Backlinks

Trade body links (Gas Safe, FMB, Checkatrade), local press & Chamber of Commerce listings. See our full backlink strategy.

Learn more →
Pricing

Simple Plans. No Hidden Fees.

Every plan targets "near me" keywords from day one.

Free SEO and AI search ready website included.

Cancel with 30 days notice after minimum term.

Starter
Local SEO
£299/mo

Rank for "[trade] near me" in one town or city. Sole traders & small teams: plumbers, electricians, painters, locksmiths, cleaners.

  • GBP full optimisation
  • Local keyword targeting
  • On-page SEO & schema
  • Monthly report

No website yet? See our free SEO See our free website special offer →amp; AI-ready website offer →

Most Popular
Regional SEO
£750/mo

For businesses covering multiple towns or a county area.

  • Everything in Local
  • 25–30 service pages
  • 5 geographic pages
  • Competitor gap analysis
  • Priority support

No website yet? See our free SEO See our free website special offer →amp; AI-ready website offer →

Best Value
National + GEO
£1,600/mo

Full Google & AI search domination.

  • Everything in Regional
  • AI Search (GEO)
  • LLM citations
  • Brand backlinks & PR
  • Dedicated account manager

No website yet? See our free SEO See our free website special offer →amp; AI-ready website offer →

GEO add-on available on any plan · Local £200/mo · Regional £350/mo ·

Already Have a Website?

AI Search Visibility From £250 Per Month

Get found in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews without rebuilding your website.

This is for businesses that already have a website and want AI search visibility as a standalone service.

Local

One Town

£250/mo

For businesses targeting one town or city.

Regional

Multi Area

£400/mo

For businesses targeting a region or county.

National

UK Wide

£600/mo

For businesses competing across the UK.

Client Results

What Our Clients Say

★★★★★

"We ranked for 'painter near me' in Birmingham within 8 weeks. Within 3 months we were getting 4–5 new enquiries a week from Google Maps alone. The website looks more professional than ones I've paid thousands for."

Dave Reynolds
Painter & Decorator, Birmingham
★★★★★

"My phone rings every day, people searching 'emergency plumber near me Manchester' are finding us first. I was sceptical about SEO but the results speak for themselves. Best investment I've ever made."

Sarah Mitchell
Plumber, Manchester
★★★★★

"We're now showing up in ChatGPT results too, it's bringing in a whole new type of customer. They delivered exactly what they promised, in plain English."

James Cooper
Builder, Leeds
★★★★★

"Our removal company went from page 3 to the top of Google Maps in 8 weeks. We're fully booked most weekends now. Worth every penny."

Mark & Lisa Brennan
Removal Company, Bristol
★★★★★

"As a window cleaning company we never thought SEO was for us. Now we rank for every postcode we cover. The monthly reports show exactly where each lead came from."

Tony Hargreaves
Window & Gutter Cleaning, Sheffield
★★★★★

"Our landscaping business used to rely entirely on word of mouth. Now 60% of enquiries come from Google and ChatGPT. Nobody else in our area is doing AI search yet."

Claire & Rob Denton
Landscaping, Cheshire
Latest Insights

From the Blog

CHATGPT VISIBILITY AI Business dataService pagesTrust signals Recommendations · trust · visibility
AI SEARCH VISIBILITY · 22 June 2026
Why Some Businesses Appear In ChatGPT And Others Don't

Why some local businesses get mentioned by ChatGPT while others stay invisible, and what business owners can fix first.

Kevin Potter · 22 June 2026 · 8 min read
90 DAY AI FINDINGS 90 Crawler accessContent clarityEntity strength Crawl access · context · authority
AI SEARCH VISIBILITY · 23 June 2026
AI Search Visibility For Local Businesses: What We Learned In The First 90 Days

The early patterns from AI visibility work: what AI systems can see, what they miss and why many local sites are weaker than owners realise.

Kevin Potter · 23 June 2026 · 9 min read
LICHFIELD AI SEARCH L Lichfield SEOAI recommendationsLocal trust Lichfield SEO · AI visibility · local intent
LICHFIELD SEO · 24 June 2026
Why Lichfield Businesses Are Starting To Care About AI Search Visibility

How AI Search Visibility connects with Lichfield SEO, local reputation and the way business owners now get recommended online.

Kevin Potter · 24 June 2026 · 8 min read
DARLINGTON SEO + AI D Darlington SEOChatGPT visibilityLead intent Google rankings · ChatGPT answers · local leads
DARLINGTON SEO · 25 June 2026
Darlington SEO In 2026: Why Visibility In ChatGPT Matters As Much As Google

Why Darlington businesses need to think beyond rankings and build visibility in both Google and ChatGPT.

Kevin Potter · 25 June 2026 · 8 min read
AI SEARCH VS SEO VS SEO foundationAI visibilityBest first step Rankings · recommendations · revenue
AI SEARCH VS SEO · 26 June 2026
AI Search Visibility vs SEO: Which One Should Local Businesses Invest In First?

A practical guide to whether a local business should invest in SEO, AI Search Visibility or both.

Kevin Potter · 26 June 2026 · 11 min read
SEO AGENCY LICHFIELDLLocal intent · realistic costs · safer choices
SEO Agency Lichfield · 18 June 2026
SEO Agency Lichfield: What Local Businesses Should Expect From SEO in 2026

What Lichfield businesses should expect from an SEO agency, what matters, what to avoid and why rankings take more than a few page edits.

Kevin Potter · 18 June 2026 · 9 min read
SEO DARLINGTONService clarity · local proof · page one basics
SEO Darlington · 19 June 2026
SEO Darlington: Why Most Local Businesses Never Reach Page One

Why Darlington businesses struggle to reach page one and what to fix before paying for more content, more backlinks or another website redesign.

Kevin Potter · 19 June 2026 · 8 min read
PLASTERER SEOSkimming · rendering · repair leads from Google
SEO for Plastering Services · 20 June 2026
SEO for Plastering Services: How UK Plasterers Win Leads From Google

A practical SEO guide for plasterers who want more quote requests from Google without relying only on word of mouth, directories or paid leads.

Kevin Potter · 20 June 2026 · 8 min read
GET FOUND IN CHATGPTCrawler access · citations · clear answers
AI Search Visibility · 10 June 2026
How to Get Your Business Found in ChatGPT in 2026

The practical signals that help AI engines understand, trust and recommend your business.

Kevin Potter · 10 June 2026 · 7 min read
WHY AI RECOMMENDS SOME FIRMS
AI Recommendations · 11 June 2026
Why ChatGPT Recommends Some Local Businesses and Ignores Others

Why some competitors appear in AI answers while stronger businesses stay invisible.

Kevin Potter · 11 June 2026 · 7 min read
AI SEARCH VISIBILITY VS SEOAISEORecommendations or rankings. Different job.
AI Visibility vs SEO · 12 June 2026
AI Search Visibility vs SEO: What Is the Difference?

A plain English guide to what AI visibility does, what SEO does and when you need both.

Kevin Potter · 12 June 2026 · 8 min read
AI SEARCH READY · DEFINITIONNon-commodity contentTechnical SEO hygieneGBP & Merchant Center alignmentReal digital PRThe four pillars. Miss one, the others compound at half effect.
AI Search Ready · Definition
What an SEO and AI Search Ready Website Actually Is (And Why Yours Probably Isn't One)

The phrase sounds like marketing.

It is not.

It is a specific technical and editorial standard.

Kevin Potter · 10 June 2026 · 9 min read
WHAT WORKS IN SEO · 2026PRGBPContentTechnicalFour pillars, ranked by impact on UK trade rankings
SEO Strategy · 2026
What Actually Works in SEO in 2026 (And What Doesn't Anymore)

Half the SEO advice you read is from 2019.

Four pillars ranked by actual impact.

Plus the dead tactics still taking money.

Kevin Potter · 10 June 2026 · 11 min read
AI SEARCH · 2026 133K ChatGPT 37K Googlebot 14K Claude 3.6x CHATGPT vs GOOGLEBOT Are you in the AI search results? SOURCE: 24.4M REQUEST ANALYSIS · 2026
AI Search · UK Trades · 2026
ChatGPT Now Crawls Your Site 3.6x More Than Google. Here Is Why That Matters.

24.4 million crawler requests just got analysed.

AI now drives 78% of all bot traffic to UK websites.

What every UK tradesperson needs to do this month.

Kevin Potter · 8 May 2026 · 9 min read
CHECKATRADE vs PGD · 2026 CHECKATRADE £2,400 to £4,440 / yr Shared leads No asset POTTER GOLD DIGITAL £3,588 all in / yr Direct exclusive leads + £10k website you keep Stop renting leads. Start owning customers. REAL CRM DATA · 7 UK TOWNS
Checkatrade Alternative · May 2026
The Checkatrade Alternative: Stop Renting Leads, Start Owning Customers

Checkatrade costs £2,400 to £4,440 a year for shared leads.

Potter Gold Digital costs £3,588 a year for direct, exclusive ones.

Trade-by-trade cost-per-lead breakdown.

Kevin Potter · 7 May 2026 · 9 min read
PGD ORIGINAL RESEARCH · MAY 2026£6.4MUNCLAIMED ANNUAL REVENUE135tradespeople11UK towns34,190searches lost
Original Research · May 2026
The £6.4M UK Trade Lead Black Hole: 11 Towns, 135 Tradespeople, Zero Websites

We audited 135 UK tradespeople with no website.

£6.4 million a year going to competitors.

What the data actually shows.

Kevin Potter · 4 May 2026 · 9 min read
UK TRADESPEOPLE · GOOGLE MAPS90%INVISIBLE44%no GBP67%no reviews59%no photos
Google Maps · UK Trades
Why 90% of UK Tradespeople Are Invisible on Google Maps (5-Step Fix)

90% of UK tradespeople have a GBP problem.

44% no profile, 67% zero reviews, 59% no photos.

The 5-step fix takes one afternoon.

Kevin Potter · 5 May 2026 · 9 min read
Standalone AI Search Visibility

For Businesses That Already Have a Website

These plans focus on AI crawler access, AI-readable content, answer structure, entity signals and citation strength.

Local

Local AI Search Visibility

£250/mo

For one town or city.

  • AI visibility audit
  • AI crawler accessibility checks
  • ChatGPT and Perplexity targeting
  • Entity and citation improvements
  • Monthly visibility report
Regional

Regional AI Search Visibility

£400/mo

For multiple towns, counties or service areas.

  • Everything in Local
  • Regional answer targeting
  • Multi-area content structure
  • Expanded citation strategy
  • Competitor prompt checks
National

National AI Search Visibility

£600/mo

For brands competing across the UK.

  • Everything in Regional
  • National entity strategy
  • AI answer positioning
  • Authority source recommendations
  • Monthly GEO roadmap
Free to get started

Ready to Win "Near Me" Searches & Get More Customers?

Every plan includes a free SEO and AI search ready website.

Live within 7 days.

Cancel with 30 days notice after minimum term.