Painting and decorating is one of the most searched trades in the UK. 49,000 people search "painter decorator near me" every month. Here is how to be the one they find.
By Kevin Potter · Potter Gold Digital
49,000 people a month search for a painter and decorator near them in the UK.
That is 49,000 potential jobs, every single month.
Most of those calls go to the same three businesses that appear at the top of Google in each area.
Getting into those three positions is the most valuable thing a painting and decorating business can do for its pipeline.
Painting and decorating is a competitive search term.
There are a lot of decorators in every town, and most of them have a website of some kind.
The difference between the ones who appear at the top and the ones who don't is not the quality of their work.
It is the quality of their online presence.
The top three are there because they have more relevant reviews, a properly set-up Google Business Profile, and a website that clearly tells Google what they do and where they do it.
When Google decides which painter to show someone searching nearby, it reads the title of your webpage first.
A page titled "Home" tells Google nothing.
A page titled "Painter and Decorator in Wolverhampton, Interior, Exterior, Commercial" tells Google exactly who you are and who to show you to.
That single change, a proper page title with your trade and your town, can move you several positions in local search results without touching anything else.
When a homeowner sees your business in Google search results, the first thing they notice is your photo.
A poor photo, or no photo, and they scroll past.
A clean, professional before-and-after of a bedroom you've just painted, a freshly decorated hallway, a finished exterior on a bright day, that stops them.
Upload photos to your Google Business Profile every month.
Businesses with recent photos get significantly more profile views and more calls than businesses without.
It costs nothing and takes five minutes on a job you are proud of.
Reviews account for roughly 20% of where you appear in Google Maps results.
They are also the first thing a potential customer reads after finding you.
A steady flow of recent reviews, one or two a week, keeps you competitive in the local pack and convinces undecided customers to pick up the phone.
The best time to ask is when you finish the job and the customer is happy with what they see.
Send a text with your Google review link while you are still packing up.
Most customers who are going to leave a review do it within an hour of being asked.
If you cover Wolverhampton, Dudley, Walsall and Stourbridge, one website page that mentions all four towns in passing is not enough.
Google ranks businesses locally.
A dedicated page for each town, "Painter and Decorator in Dudley," "Painter and Decorator in Walsall", tells Google you are genuinely relevant in each area.
That is what gets you appearing in multiple towns, not just your home postcode.
Focus on three things: a complete Google Business Profile with regular photos and reviews, a website with proper page titles that include your trade and your town, and dedicated pages for each area you cover. These three combined are what puts painters into the Google local pack.
Check what the top three results in your area have. In most UK towns that is between 25 and 60 reviews. The velocity matters as much as the total, one new review a week is more powerful than 100 reviews with nothing recent.
Both. Your Google Business Profile gets you into the Maps section. Your website drives organic search rankings and gives potential customers somewhere to see your work, read your reviews, and find your contact details. The two work together.
We get painters and decorators into the Google local pack.
Free website, Google Business Profile setup, and local SEO, all included from £299/month.
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