We get builders to page one of Google Maps and into ChatGPT recommendations using our proven 7-phase system. 31 deliverables. Every client. Select your town below to see your local opportunity.
One builder per town. Check if your town is still open below.
Trade accreditation: FMB, NHBC, we make sure your credentials are structured-data marked up and prominently displayed on every page.
Kevin Potter's complete Tradesman Local SEO system, applied to your specific trade, your town, your competition.
We identify your 15–20 highest-intent 'builder near me' keywords plus 20–25 sub-service variants. We run a competitor gap analysis and find 3–5 quick wins, keywords where you can rank within 30–60 days.
Full GBP setup: primary category, all 9 additional categories, 30–40 specific services listed, a 750-character keyword-rich description, 8 product listings, and 52 weekly posts written and scheduled for the year.
We build or optimise your website with all 8 GBP consistency signals. Homepage, category pages, and your top 3 service pages written in full (550–750 words each), all targeting 'builder near me in [your town]' variants.
Post-job text templates, 48-hour follow-up email, on-site verbal script, invoice footer text, 11 review response templates (5-star, 4-star, and negative), plus a weekly review tracker. Reviews = 20% of local pack ranking.
15–20 FAQ questions researched for your trade and town. Top 3 written as full 400–600 word supporting pages. Geographic content plan for your 5 highest-opportunity surrounding areas.
20+ specific link opportunities: Chambers of Commerce, FMB, NHBC directories, local sponsorship, complementary business partnerships, local press. Outreach email templates and 3 versions of your citation description.
90-day milestone plan, repeating monthly process, and a plain-English client report template. Month 3+ runs on a decision rule: below ranking threshold = topical FAQ pages. At threshold = geographic landmark pages.
Monthly "near me" search volumes for builders in each area, scaled by population and local search density.
Your town not listed? We cover the whole UK.
Most single storey rear extensions fall under permitted development.
Anything two storey, near a boundary, or in a conservation area usually needs full planning permission.
A single storey extension typically takes 8 to 12 weeks from groundwork to finish.
Loft conversions and larger builds often run 10 to 16 weeks depending on structural work.
A fair deposit is 10 to 25 percent of the total job value, paid once materials are ordered.
Anyone asking for 50 percent or more upfront is a warning sign.
Yes, accreditation gives you access to warranty schemes and dispute resolution if something goes wrong.
It also confirms the builder has passed background and quality checks.
Ask for an itemised breakdown covering labour, materials and waste removal separately.
A quote with one lump sum figure makes it hard to spot what is missing.