Quality links from relevant, trusted sources. No spam. No bulk directories. Just the links that genuinely move rankings, and the ones AI models look for too.
Backlinks have decreased in importance, from over 50% of algorithm weight historically to around 13% in recent industry analysis. Google's Gary Illyes confirmed links are no longer in Google's top three ranking factors. However, quality has become far more important as quantity has become less so.
Businesses earning backlinks from high-DR domains (70+) see 42% faster keyword growth. For local businesses, relevance and local authority matter most, a link from your Chamber of Commerce, a trade body, or local press is worth a hundred generic directory links.
Gas Safe, NICEIC, FMB, TrustMark, Checkatrade, Rated People, MyBuilder, whichever apply to your trade. These are high-authority, topically relevant links that also drive direct enquiries.
We identify and secure listings in Chambers of Commerce within 30 miles (most have members directories with do-follow links), local business networks, and county-level trade associations.
Digital PR is now ranked the most effective link-building strategy by 48.6% of SEOs, far ahead of guest posting. We create data-led stories about your trade and local market that local news sites, community blogs and trade publications want to cover.
Other local businesses serving the same customers, estate agents, architects, interior designers, can link to each other naturally. We identify and outreach these partnership opportunities for you.
Google's 2025 link spam updates specifically target all of these. We only build links that would survive any future algorithm update.
Link building is included in Regional and National plans. Backlinks work best alongside on-page local SEO and LLM citations. Get a free link profile audit to see where you stand.
Pick your trade, pick your town size, see how many searches, leads and jobs you are missing every month. UK industry averages, real CTR, real conversion rates. No sign-up.
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