Every month, millions of UK consumers search for local tradespeople using "near me" queries.
These are not browsers.
They are buyers.
76% call a business within 24 hours of that search.
The business they call is the one that appears first.
| Trade | Monthly searches | Avg job value |
|---|---|---|
| Plumber near me | 165,000 | £350 |
| Electrician near me | 90,000 | £280 |
| Removal company near me | 74,000 | £900 |
| Builder near me | 60,000 | £8,000 |
| Painter decorator near me | 49,000 | £1,200 |
| Locksmith near me | 40,000 | £180 |
| Landscaper near me | 33,000 | £2,500 |
| Cleaner near me | 27,000 | £150 |
| Roofer near me | 22,000 | £3,500 |
| Gas engineer near me | 18,000 | £400 |
| Carpenter near me | 15,000 | £1,800 |
| Plasterer near me | 12,000 | £600 |
Source: UK keyword research data, March 2026. Potter Gold Digital analysis.
The data on post-search behaviour is stark.
76% of consumers who perform a "near me" search call or visit a business within 24 hours.
44% of all clicks go to the #1 Maps position.
Positions 2 and 3 share most of what remains.
Position 4 and below receives almost nothing.
| Ranking factor | Weight |
|---|---|
| Google Business Profile signals | 32% |
| Review signals | 20% |
| On-page website signals | 18% |
| Link signals | 13% |
| Behavioural signals | 9% |
| Personalisation | 8% |
Source: Local search ranking factors research, 2026.
Google AI Overviews now appear on up to 30% of searches.
40.2% of local business queries trigger one.
ChatGPT processes over 1 billion queries daily.
A growing number are asking it to find local tradespeople.
When they do, AI gives one recommendation, not ten blue links.
Either your business is that recommendation, or it is not.
Find out where you rank for "near me" searches in your area.
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Plumber near me alone gets around 165,000 UK searches a month.
Across all trades combined, near me searches for local services run into the millions every month.
Yes, 76 percent of people who search near me call a business within 24 hours.
The business that ranks first gets the large majority of those calls.
They are growing, driven partly by more people using voice search and AI assistants on their phones.
Mobile search volume for local trades has increased year on year since 2023.