Every month, 60,000 people search for a builder near them on Google.
Three names come up. They call one of them.
At £8,000 a job, missing one enquiry a month costs you £96,000 a year.
We fix that, and the website is free.
No obligation.
No setup fee.
Growth plan sent within 24 hours.
No hidden extras.
Free website.
Google Maps.
Reviews.
AI Search.
All in from £299/month.
A custom-built website for your trade and your town.
Not a template.
Not a page builder.
Built in 7 working days, structured to rank for "builder near me" searches in your area.
Yours to keep permanently after 12 months on plan.
44% of all clicks go to position one in the Google Maps local pack.
We set up and fully optimise your Google Business Profile.
All 9 categories, 30–40 services listed, 52 weekly posts written and scheduled for the year.
Then we rank it.
Reviews are 20% of your Google Maps ranking.
We write the exact post-job texts, follow-up emails, and on-site scripts tailored to builders.
Most builders using the system go from 2 reviews a month to 8–12 within 60 days.
Homeowners are asking ChatGPT and Google AI to find local tradespeople.
We structure your website content so AI tools recommend you by name when someone asks for a builder in your area.
Your competitors don't know this is happening yet.
Each service gets its own dedicated page, targeting the specific searches your customers make in your area.
We also make sure your FMB, Checkatrade accreditations are properly marked up, Google treats verified credentials as a trust signal that directly affects where you rank.
Not a vague monthly retainer.
A defined system built specifically for UK tradespeople.
We find the 15–20 highest-intent "builder near me" keywords in your town. Plus a competitor gap analysis to find your 3–5 fastest wins.
Searches you can rank for within 30–60 days.
Full GBP setup, primary category, all 9 additional categories, 30–40 specific services, a 750-character keyword-rich description, 8 product listings, and 52 weekly posts written and scheduled for the year.
Custom-built for your trade and your town. Homepage, service pages, and location pages, all written in full, all structured to rank. Yours to keep after 12 months on plan.
Post-job text templates, 48-hour follow-up emails, on-site verbal scripts, invoice footer text, and 11 review response templates.
Reviews are 20% of your Maps ranking, this phase turns that into a system.
15–20 FAQ pages written for the questions your customers actually ask. Geo-targeted content for your 5 highest-opportunity surrounding towns.
20+ specific local link opportunities, Chambers of Commerce, FMB, Checkatrade directories, local press, complementary business partnerships. All outreach emails written for you.
A 90-day milestone plan, a repeating monthly process, and a plain-English monthly report. You always know what has been done and what is next.
No setup fee.
No long lock-in.
Cancel with 30 days notice after your minimum term.
3-month minimum
One town or city. Perfect if you work within a 10–15 mile radius.
3-month minimum
Multiple towns. For builders covering a county or large city area.
6-month minimum
National coverage plus AI search. For established firms ready to scale.
Type your trade and town, we'll estimate your monthly search volume, potential leads and revenue.
Free website. Live in 7 working days.
Custom-built for your trade and your area. Yours to keep permanently after 12 months.
No setup fee. Ever.
Most agencies charge £500–£2,000 before they do a thing. We don't.
31 deliverables. Defined upfront.
A complete 7-phase system. Not a vague monthly retainer with nothing to show for it.
You speak to Kevin directly.
No account managers. No call centres. Direct line to the person doing the work.
Google Maps + AI Search. Both.
Most agencies only do Google. We get you found on ChatGPT and Google AI too.
Cancel with 30 days notice.
After your minimum term. No penalty. No long lock-ins.
🔥 Free Website Special Offer
Stay on plan for 12 months and the website is yours to keep permanently, worth up to £10,000.
Claim your free Bespoke Growth Plan, a fully personalised strategy for your trade, your town, and your competition.
Worth £997.
Yours free.
kp@pottergold.digital
Mon–Sat 8am–6pm
No obligation
Pick your trade, pick your town size, see how many searches, leads and jobs you are missing every month. UK industry averages, real CTR, real conversion rates. No sign-up.
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