ChatGPT now has 800M+ weekly users. When customers ask "find me a plumber near me" or "best removal company near me", we make sure AI recommends your business, not your competitor.
GEO (Generative Engine Optimisation) is the practice of structuring your content and brand presence so that AI models, ChatGPT, Claude, Perplexity, Google AI Overviews, and 46 more, cite and recommend your business when customers ask relevant questions.
Unlike traditional SEO, AI models don't rank pages, they synthesise information from hundreds of sources and decide who to mention based on brand authority, content structure, freshness and citation patterns.
40–60 word direct-answer paragraphs, H2→H3→bullet hierarchies, FAQ schema, the exact format AI models prefer to extract and cite. Sites with structured heading hierarchies are 40% more likely to be cited.
Brand search volume is the strongest AI citation predictor (correlation 0.334). We build yours through review platforms, third-party mentions, and directory presence. ChatGPT favours brands with visible online authority.
Content updated within 30 days gets 3.2x more AI citations than older content. We maintain a rolling content freshness schedule across your service pages and blog.
Only 11% of domains are cited by both ChatGPT and Perplexity, let alone all 50+ AI engines we target, suggesting platform-specific optimisation is needed. We build strategies for both simultaneously, as well as Google AI Overviews which now appear on up to 30% of searches.
Source: Analysis of 680 million AI citations, Whitehat SEO 2026
Searches with Google AI Overviews see organic CTR drop 61%, but brands cited within AI Overviews earn 35% more organic clicks and 91% more paid clicks than non-cited competitors. Being in the answer is everything.
Add GEO to any existing plan from £200/mo, or get it included as standard on the National + GEO plan. Works best alongside our LLM citations service.